Music Industry Weekly

The world of music has witnessed a significant increase in accessibility over the years, offering aspiring artists from diverse backgrounds an opportunity to make a name for themselves and rise to the top. However, this increased accessibility has also led to a saturation of the music scene, placing pressure on both newcomers and seasoned musicians to not only showcase their unique talents but also solidify their position in the industry. Recognizing the role of digital platforms in the success of today’s go-getters, the creators of Breaking Hits, a recently launched application available on Google Play and the App Store, have introduced a versatile tool designed to facilitate meaningful engagement with audiences, influencers, and fans in an innovative yet traditional manner.

Breaking Hits is rapidly gaining popularity as a potential game-changer and an essential addition to the marketing campaigns and plans of record labels and musicians. This platform effectively bridges the gap between artists and fans, not only by enabling artists to connect with their audiences, but also by amplifying authentic opinions and feedback from verified professionals and influential figures. Its unique value proposition has piqued the interest of numerous music industry stakeholders right from the start. Serving as both a music app and a rating platform, Breaking Hits also acts as a dynamic research tool for producers, music executives, brands, and radio outlets. It aims to achieve several goals, including facilitating direct engagement between musicians and listeners, empowering consumers to become genuine critics and influencers, and propelling aspiring and established figures to the next stage of their careers.

Neil Collins, the CEO of the company responsible for this revolutionary app, shared, “Breaking Hits was developed by industry professionals to create an untapped channel of communication between artists, influencers, and fans. For emerging artists, it can serve as a platform for discovery. Established artists working on new music can benefit from real-time feedback and potential collaborations with their peers.”

Since its release, Breaking Hits has successfully connected hundreds of artists with hard-to-reach consumers. Moreover, its ability to propel passionate personalities into the spotlight has quickly positioned it as the preferred application within a short span of time. Notably, record labels representing renowned artists such as J. Balvin, Pharrell, Kendrick Lamar, French Montana, Dua Lipa, Ali Caldwell, and Michael Lanza have already debuted tracks on the platform, leveraging its advantages to secure positions on the charts.

Looking ahead, Breaking Hits plans to introduce additional features tailored for the benefit of all its users. The founders are particularly excited to announce their official SXSW (South by Southwest) showcase on March 17 at Wisdome. The event will feature notable artists such as Tayler Holder, Shanice, Ali Caldwell, Justin Clancy, and Eddy Kenzo, further cementing the platform’s commitment to fostering meaningful connections within the music community.